How to Use Spotify to Land More Podcast Guest Spots

Here's a five-minute tactic that'll make you a sharper pitch to any podcast host: turn your past guest appearances into a single Spotify playlist.

I've been recommending this for years to clients trying to get booked more. It works because most hosts don't want to read your bio. They want to hear your voice for thirty seconds and decide if you'd be a good episode.

A playlist lets them do that in one click. Here's how to build one.

Build an Audio Resume

Think about how a host screens potential guests. They skim LinkedIn. They click a link. They maybe watch a clip if one's handy. Then they decide.

A written bio tells them what you've done. An audio resume lets them feel how you'll sound on their show. Energy, pacing, sense of humor, how you explain complicated things. All the stuff that matters for a good interview.

The fastest way to prove you can be a good guest is to show you already were one.

Spotify's the right home for it. The app is everywhere, the player is clean, and every podcast host on earth already has an account.

Create the Playlist

Open Spotify on desktop. Click the plus icon in the sidebar and pick Create Playlist. Name it something direct.

• Use your name. Something like "Cody Johnston Guest Appearances" so it's searchable and obvious.
• Add a cover image. Drop in a clean headshot or a branded graphic. This is the first thing hosts see.
• Set it to Public. Nobody can hear a private playlist. Check this twice.
• Pin it to your profile. If your Spotify profile is active, pin this playlist at the top.

Add Your Interviews

Here's the part most people miss. Spotify lets you add podcast episodes to any playlist, not just songs. Search for the show, click the three-dot menu on the episode, pick Add to Playlist, then pick yours.

Order matters. Put your strongest interview first. That's the one with the best host, the sharpest answers, or the highest-profile brand attached. Save the older stuff or the niche episodes for deeper in the list.

If you've only ever been on two podcasts, start there. The playlist grows with you.

Write a Description That Sells

This is the part people skip, and it's the part that actually converts. The description field is your pitch. Think of it like the cover letter that lives right under the playlist title.

Keep it short, human, and specific. Here's a structure that works.

One line about who you are and who you serve. One line about the kind of topics you can talk about. One line with a link to your website or a way to book you. That's it. Three lines, maximum. Hosts will read it because it's short.

Share It in Your Pitches

Now use it. Every time you pitch a host, every time someone asks for a sample of your work, every time a booker needs proof, drop the playlist link.

In a pitch email it looks like this: "Here's a playlist of recent interviews so you can hear how I sound on a mic." One sentence, one link. Done.

Add it to your email signature. Add it to your LinkedIn featured section. Add it to your website's About page. Anywhere someone might be trying to decide if you'd be worth booking, that link belongs.

And here's the bonus. As the playlist grows, you're also building a public archive of your thought leadership. Journalists use it for research. Prospects use it to decide whether to hire you. Future hosts use it to book you.

Five minutes today. Years of compounding.

Go make it.