Reckless Media started the way a lot of things in Central Arkansas do. Somebody got tired of how things were and decided to do something about it.
That was over eight years ago. Cody and Elaine Johnston had spent years watching agencies talk a big game and deliver the same recycled playbook, complete with bloated retainers, junior staff doing the actual work, and reports full of numbers that meant nothing to the owners signing the checks.
So they built something different. A company small enough to care, skilled enough to compete with the big shops, and honest enough to tell you when something isn't working.
The name "Reckless" isn't about being careless. It's about being willing to take the path nobody else will, to try things the safe agencies would never pitch, and to bet on ourselves and our clients instead of playing it safe with recycled strategies.
We're based in Little Rock because this is home, and we understand small businesses here because we are one. Two founders, a small team behind them, and a client roster we actually know by name.
That's what we do, no jargon, no 40-page reports, just work that moves the needle.
